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Sean Snyder

Casio, Seiko, Sheraton, Toyota, Mars, 2004

Single-channel video projection
13 min 12 sec , Color, Sound

In his work Sean Snyder questions the correlation between factual evidence in the form of images rehashed through the media and the actual pictures of reality as such. Which kind of image, what kind of aesthetics determines our perception about specific people, places and situations? How are viewers influenced by this conceived image? Using footage from amateur-videos and material from media agencies - in Casio, Seiko, Sheraton, Toyota, Mars Snyder analyses the conventions and complications that arise in the production of an iconic image of war. At the same time, Snyder focuses on the international acceptance of consumer goods, extending beyond all ideological boundaries; he provides the viewer with a sobering look at the globalization of the market economy.

*1972 Virginia Beach, VA, USA