In past years Thyssen-Bornemisza Art Contemporary has acquired architectural objects as part of its collection of contemporary art, but more importantly it has also produced and supported full-scale architectural projects within the experimental parameters and settings of art-related productions. In the context of projects such as The Morning Line by aranda/lasch and Matthew Ritchie, Your black horizon Art Pavilion by David Adjaye and Olafur Eliasson, or R&Sie(n)’s concept for thegardenofearthlydelights, “architecture” has shifted from its proper place of production and reception, as well as from its status as heteronomous object. This conceptual shift not only represents an effect specific to the art context but also retraces the processes and production logics of a contemporary “visual industry” that penetrates and interweaves all aspects of today’s cultural production. Within this medial setting—which folds together production, distribution, and consumption— architectural objects have become figures of display and exchange value, as well as protagonists in the scenario of aesthetic experience. Having assumed a market-oriented and institutional status, they circulate within the economy of art-world discourse. > >