Silkscreen on mirror
37.5 x 29.3 x 0.6 cm
Jonathan Horowitz investigates and confuses projected/mediated images of the popular figure Kate Moss using the typography from the infamous Cocaine Kate issue of the Daily Mirror, printed atop an actual mirror. By putting a (self-)reflection at the center of his Daily Mirror, the artist plays with the aesthetics of the absence of its once iconic, then emptied and refilled center. The piece interprets Moss as a mirror in which anyone’s desires and ambitions can be reflected. It’s the commercial photographer who makes sure that she remains both one of us and something else completely, a collective icon. The popularity of the iconic figure and its illustration as image naturally distort the line between its privacy and publicness and necessarily create a multiple projected image of its subject/object. The viewer becomes an archaeologist searching for traces of the familiar — through his or her own projection.
*1966 New York, USA